AIMS
The digital marketing industry in Ireland is booming, with nearly every company leveraging digital platforms to engage with customers. This growth presents excellent opportunities for marketers with in-demand digital skills, making it an ideal time to build and grow a successful career in digital marketing in the country.
“Some of the biggest social media companies in the world, such as Google, Instagram, Meta, Tik Tok, X and WhatsApp are based in Ireland. Social media is a vital part of any digital marketing campaign and a powerful channel for advertising. Specific demographics can be targeted, on their preferred social media, with the potential to reach a worldwide audience instantaneously” (Careers Portal, 2025).
This programme offers students the ideal combination of subjects to enable them to acquire knowledge, skills and competence to gain direct entry into the workplace in a digital marketing or business related role, or to progress to further or higher education.
Students who undertake this course also have the opportunity to progress to a QQI Level 6 Advanced Business with I.T. course at Moate Business College which can provide advanced entry at second year level Digital Marketing courses in some of the Technological Universities.
ENTRY REQUIREMENTS
- Leaving Certificate Standard or QQI Level 4
- English language requirement of a B2.2 standard where English is not your first language
- Basic I.T. Skills required
All mature students (23+) without these qualifications are welcome to apply